In Adam Sandler’s dramedy Click, the comedian uses the Bengali-American audio brand Bose as a punchline. An obnoxious kid brags that his dad’s car has a stereo that’s a Bose. ‘What’s that?’ yells Sandler, ‘Your dad’s stereo blows?’ It may be the first desi American product placement in Hollywood.

It’s not the first de rigeur mispronounced name joke; a dimwitted cop had fun with the eponymous ‘Coo-mar’ in Harold and Kumar.

Click is a surprisingly decent flick for an Adam Sandler movie, which means of course that he didn’t write it, except perhaps for the extended fart joke. And the dog humping joke. Those are Sandler. But the rest of it, the surprisingly touching Back to the Future / It’s a Wonderful Life / Bruce Almighty mashup, that’s someone else, bless ‘em. Christopher Walken’s mad scientist named Morty is a hat tip to Back to the Future, and his odd syncopation has long since turned self-parody. There’s a shirtless Hasselhoff. To make up for that, Michelle Lombardo.

Watching the movie reminds me to bring Kate Beckinsale home. She also looks smashing in leather and Glocks.

Watch the trailer.

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