The fascinating Steve Jobs bio iCon says that among the many issues over which Jobs refuses to compromise, is his policy of not serving critter flambé:

Steve’s marketing team set up an important dinner for key buyers.. The salad plates were cleared, and the wait staff then came out — with dessert…

… someone had slipped and approved a menu that called for a main course of veal. At the last minute, Steve discovered that his vegan eating program had been overlooked; he gave an order to the staff that the entrée be skipped. Not even the vegetables were to be served…

Steve went wild when Scotty refused to tell the caterers that they should plan a vegetarian menu…

… [On Halloween,] the kids rang the doorbell at the Jobs residence. The door was answered by Steve himself, carrying a child in one arm and handing out goodies to the costumed children with the other. Not candy, of course; forever the vegetarian and health-food addict, Steve had a small bottle of carrot juice for each visitor…

Like Steve, [his future wife Laurene] was a vegetarian…

Because she, too, was a vegetarian (or at last had been since first meeting Steve), the business was dedicated to providing gourmet natural foods to local markets. They called the company Terra Vera (supposedly for ‘green earth,’ though ‘true earth’ is closer in… Italian…)

[The new Pixar] building is a renovated $88 million brick warehouse, filled with light and elegance — there’s an indoor badminton court, catered high-quality (vegetarian, of course) food… a brick pizza oven, and a swimming pool.

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