Last year, after only a half hearted attack by assorted Hindu fundamentalist[s]… the Ministry of Health gave the go-ahead… to allow emergency contraception to be sold over the counter. One year later, generic pharmaceutical companies like Bangalore-based Intra-Labs have upped the ante with a broad-based ad campaign to market the drug. [Link via Sepia Mutiny]

With a name like Mistake, this could just as easily be a box of wedding invites. The real mistake: don’t marry him, girl!