The Indian government is way ahead of the U.S. in its use of mobile phone alerts. I can’t think of a case where a local U.S. government broadcasts an alert in any medium other than TV, radio or blinking street sign. Imagine the day your weather alert comes in via official RSS feed.

But the English is lacking. ‘Heavy’ a safe monsoon indeed:

(What BMC means.)

This message came from Airtel, which is pretty cool of a mobile company to suggest since it reduces billable minutes. I think they mean homage to the victims though.

Related posts: Tantric humor, The price of openness: director’s cut, Mob rule, Lands End, Page 3, The republic of fun, Chor Bizarre, Kamra obscura, Night Watch, She sells seashells, Navi Mumbaikar, Livin’ la vida Sepia, The Spice Trade, again: Indo-Chinese cookery at Chinese Mirch