The word is ‘hypo’
A women’s mag in India informs us that the four-letter word which makes a woman irresistible is ‘mind’:
That’s why their cover looks like this 
on Monday, November 13th, 2006, 8:52 pm in Humor, Issues, Media › 
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Hoarding
Wow… check out her…. mind
So true, Manish.
“women’s magazines” display very obvious and shameless form of hypocrisy. these magazines sell stereotypes to women, while pretending to be intelligent. the scenario is worse for magazines in Hindi and regional languages. not only they have special issues on knitting and cookery, they also run articles like “Pati ko khush kaise rakhen”(how to keep your husband happy)-this, instead of focussing on issues that real need attention. they publish “literature” which are stories on how a woman should be the one to compromise and sacrifice. Indian women surely deserve a better deal.
Four letter word(s): Crap (and then) Slap ;).