Wednesday, August 9

‘Times of India’ for sale

The top story for the August 1 edition of the ToI, the one beginning with ‘Traffic expected to come to a halt,’ was actually a bought-and-paid-for advertisement. The only nod to the crassness of selling the lead slot on the front page is a small ‘ADVT.’ And not at the beginning — at the end, in the bottom right-hand corner.

Related posts: Malthus would be horrified, Broadsheet tabloids, Hinglish at the ToI, ToIletries, ToI raTiO, Barista-gate, ‘Oops!… I Did It Again’, ‘Times of India’: jewel of journalism (updated), Times of India threatens blogger, ‘Times of India’ pulls a Baghdad Bob

Hoarding

3 comments

  1. 1amit varma

    I’m surprised they put that “advt”. Normally they don’t.

  2. 2Amit Doshi

    Does this surprise anymore?

  3. 3angry fix

    I remembering seeing this edition.
    They have the most obscene ad-content ratio that I know of: something like 70: 30.

    And ever since the whole H.K.Dua incident, they’ve clearly been more management-run than editor-run.


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